TASK: The brief for the redesign of the packaging for “Banka. Laboratory
of taste” was elaborated with the assistance of the media project What
the pack? in the course of a specially organized tender that has been
won by the Studio Ohmybrand. The customer is the only company on the
Russian market producing natural handmade marmalade. The packaging
design is intended to emphasize how natural this product is, to confirm
the positioning of the product in the premium segment and to become the
reference point for creating a brand identity.
IDEA: Standards supported by the company confidently claim to become the
industry standard in principle – as well as perfectly made marmalade
creates a high level of competition for all other products. That is why
it was decided to represent the brand as a small boutique with the
highest professional skills.
SOLUTION: In this case, the design has become the main tool for
arranging flavors of the product. Each variety, from cranberry to
blackberry coffee, has its own jar with a number on it. It’s hard not to
recall the legendary Chanel with a «numbered» line of fragrances.
Outstanding brands do not need a long introduction. Minimalist
black-and-white labels and strict lines decisively put the “Banka”
marmalade not in the “made by granny” segment, but in the unmistakable